London Aquarium to become Sea Life Centre


The London Aquarium is to become the flagship of the Sea Life Centre Chain.

The Aquarium at County Hall on the South Bank was bought last week by Merlin Entertainments; owners of the London Eye, Legoland and Madame Tussauds.

Merlin have also invested in a 35 year lease for the building and plan to invest 5 million in developing the displays and the overall infrastructure to make the aquarium more interactive and a fun learning experience for visitors of all ages.

The group also hope to use the aquarium as a platform for their breeding and research programmes which have included a seahorse behaviour programme, a turtle rescue centre in the Mediterranean and a series of influential ~Save Our Seas campaigns.

Currently the 28 Sea Life Centres and Sanctuaries attract 6 million visitors a year and are the number one visitor aquarium brand and the number two overall visitor attraction.

Glenn Earlam, Managing Director of Merlin Sea Life brand said: The team and I are delighted to add the London Aquarium to our portfolio of marine attractions.

It is a wonderful site " big enough to be awe inspiring, but also very accessible for visitors.There is no one better qualified than Merlin to operate marine attractions; and when we add the Sea Life magic we believe it will once again quickly become a must see attraction for both Londoners, and those visiting the Capital.

The London Aquarium currently receives 750,000 visitors a year but will experience some competition in 3 years time when London Zoo s Biota Aquarium opens (see UK's Biota super aquarium just three years away).