Pet Product Marketing, the leading magazine for the pet and aquatic trade, has launched a new website.
The site is produced by the same team that makes Practical Fishkeeping and includes the latest news, blogs and articles, as well as an extensive directory of pet and aquatic companies.
Like Practical Fishkeeping, the PPM site is to be the subject of substantial investment over the coming months with the planned addition of a number of innovative new features - including a new pet trade jobs database.
PPM's Editor-in-Chief, Matt Clarke, said: "We're really excited about the launch of the new Pet Product Marketing site, which will give those working in the trade - and those who are interested in the latest pet and aquarium products - the opportunity to get quality information before it appears in print."
"The printed version of Pet Product Marketing, which is edited by Neil Pope, will continue to provide the same great pet and aquarium industry news and exclusives, product guides and advice for those working in the pet retail, pet wholesale and pet manufacturing sectors.
"The PPM website will provide immediacy, a massive archive of content and, like PFK, will allow readers to access the same content from their mobile phone - so retailers can read the magazine while they're sitting behind the counter!"
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Pet Product Marketing includes an aquatic trade news section which is produced by the Practical Fishkeeping editorial team.
The pet trade magazine is available FREE via subscription to those working in the pet industry.
To obtain a monthly copy of the printed magazine head over to the Pet Product Marketing website at www.petproductmarketing.co.uk and take out a subscription.