Maidenhead Aquatics is launching a new gift card customer loyalty scheme.
The innovative prepaid card programme is set to be launched across all the 100+ stores in the Maidenhead Aquatics chain this spring and also on the company's website, enabling customers to purchase gift cards in-store or online and securely load them with cash in seconds.
There are four gift cards in the range to choose from: goldfish, angelfish, clownfish and a water lily, so there should be one to suit all fishkeeping tastes.
Duncan Ross, Group Financial Controller for Maidenhead Aquatics said: "In the current retail climate gift cards are a massively important tool in providing consumers with the means to shop hassle-free, and a significant area of growth for the High Street.
"The card scheme will compliment a range of new initiatives being introduced by Maidenhead Aquatics, designed to enhance our product offering and provide a more flexible, convenient customer experience."
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