Fish that fly? They're the ultimate in fish gadgets for the true aquatic fanatic - or maybe they're a way to finally get the kids involved!
These new remote controlled helium balloon fish, or Air Swimmers, are due to hit the markets in July at around $40 apiece.
The fish, rather than being confined to the water, 'swim' through the air in a rather convincing manner and come in two shapes: the ever-popular clownfish and a shark.
The hinged tails swish as the fish glide around for up to four hours before needing a new set of batteries. A remote control allows the user to manoeuvre the fish around obstacles. The helium, however, will last for perhaps two weeks at best.
These will certainly make a fantastic party piece and watching them glide is a spectacle in itself, as the video shows.
The fish will be available in flower shops and anywhere that sells balloons in the USA. As for the UK...wait and see.