The Ornamental Aquatic Trade Association (OATA) has announced the launch of a completely redesigned website.
The new OATA website offers a number of benefits:
- It allows fishkeepers to search for their nearest OATA retailer
- It's more straightforward to use and remains a comprehensive source of information for both the trade and fishkeeper, with numerous care sheets and 'How To' guides
- It retains the same address
- It incorporates updated design features and content management that will simplify regular updating of the site
Chief Executive Keith Davenport said: "The old website won prestigious awards when first launched. It had 45,000 unique visitors a year from 173 countries of the world, reaching the trade, members of the public, and both local and national governments.
"The new website with its enhanced features will become an even greater focus of interest as a 'go to' resource for information. By achieving this goal we will undoubtedly increase OATA’s credibility and influence not just in the UK and Europe but also globally. This helps us in promoting and protecting the interests of both our members and their customers.
"Raising our profile on the web also makes it more difficult for any businesses in the UK who are not yet shouldering their share of supporting OATA. They can no longer argue that they know nothing about what we do."
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