Mars Fishcare to launch new Aquarian range at PATS

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Mars Fishcare are to launch a new range of Aquarian fish foods at the Pet and Aquatic Trade Shows (PATS) later this year.

Mars Fishcare, who produce the Aquarian, Rena and API brands, are to launch the new Aquarian range at PATS in Sandown and Harrogate in March and May 2009.

The manufacturer told PATS that the shows will be the company's first trade events for several years and that it plans to launch a new range of Aquarian products that will offer a complete diet for aquarium fishes.

James Sutherland, Mars Fishcare's UK Marketing and Grocery Sales Manager, said: "PATS' timing is right for our new product launches. The new shows' more reasonable cost of exhibiting should offer a better return on our investment; and the regional nature of the shows means we are likely to reach more of our customers.

"PATS will offer the first chance for many of our customers to see and understand the nutritional research that has gone into our latest Aquarian products."

The PATS Sandown event takes place on March 24 and 25. The Harrogate PATS is on May 5 and 6.