King British celebrates 50th anniversary

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Popular aquatics brand, King British, is celebrating 50 years of keeping Britain’s fish healthy in 2022.

Popular aquatics brand, King British, is celebrating 50 years of keeping Britain’s fish healthy in 2022.

With a vast range of products from food, including King British Tropical Fish Flake with Immuno-Health Booster (IHB) and the King British Turtle & Terrapin food, to King British Water Safe, the company started trading in 1972 in Bradford. Since then King British moved production to its current location in Gainsborough in 1999, before joining the Beaphar family of companies in 2007.

From its inception, with a mission to support the nation’s aquatic life, King British has been a prominent company in the industry as well as in the local town  of Gainsborough, Lincolnshire.  Over the years the portfolio has grown significantly providing retailers and fish owners with an array of high quality and affordable products. 

Key highlights over the last 50 years include award-winning recognition from industry affiliations such as Pet Product Marketing, and more locally, in 2019, the accolade of “Lincolnshire’s Best Business” awarded by Made In Lincolnshire, Sold Nationally”.  In addition, King British also holds a Guinness World Record attempt for the largest fish flake in the world.  At a massive 1 metre square, the flake was deemed to be the largest flake EVER.  The flake was proudly showcased at the Aqua in 2013 and still takes pride of place in the factory.

John Toole, Country Manager said: “We are delighted to celebrate this outstanding milestone.  Throughout the years, King British has been at the forefront of developing food and tank support for fish; cold water, marine and tropical, as well as turtles and terrapins. We look forward to continuing innovation to support our customers’ aquatic needs.”

With a variety of celebrations planned over the coming months, follow King British on all social media channels, or visit www.kingbritish.co.uk for the full King British history, products and more.